The Next BlackBerry?

By Wes Crill, PhD, Dimensional Fund Advisors

Some investors attribute the Magnificent 7 stocks’ dominance to a “winner take all” environment in which a handful of companies achieve sufficient market share to hinder competition.¹ In businesses where gaining users drives success, establishing a strong market share may be like building a moat around profitability. But that doesn’t guarantee these companies can stay on top.

Think about the state of mobile phones 15 years ago. In all likelihood, you would have been reading this on a BlackBerry, such was that device’s entrenchment for mobile business communication. Then, along came iPhones and Androids, and suddenly BlackBerry’s foothold was eroded.

EXHIBIT 1

BlackBerry Trailing 12-Month Sales per Share

 
 

Past performance is not a guarantee of future results.

In USD. Source: FactSet.

History is littered with examples of household names that were usurped by the Next Big Thing. Remember, Sears was a top 10-sized stock in the U.S. once upon a time. AOL was synonymous with internet access in the 1990s. And in 2003, the most popular social media network starting with the letter F was Friendster.

Even the biggest companies have uncertain futures, highlighting the need for broadly diversified investments. And even if these companies stay at the top of the market, that’s no assurance higher returns will continue if their success is expected.

FOOTNOTES

  1. The Magnificent 7 includes Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla. Named securities may be held in accounts managed by Dimensional.

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Investments involve risks. The investment return and principal value of an investment may fluctuate so that an investor’s shares, when redeemed, may be worth more or less than their original value. Past performance is not a guarantee of future results. There is no guarantee strategies will be successful.